How I Use Data in Audio Engineering

Data collection is an important tool for business owners and people that want to use that data to analyse trends and develop strategies. With the data collected, decisions and improvements can be made in order to achieve desirable outcomes. The accuracy of the data collection is essential. In today’s blog, I will discuss how I use data as an Audio Engineer.

What data do I collect and how do I use it?
I use a range of data collected from various sources. The data assists me in many ways to improve my website, blogging and social media presence. The following paragraphs detail specifics of the data source and how I use that information.

seo-rankings

Keyword Checker – I use a keyword checker to see how well my website is ranking. This is particularly important when I am making adjustments to the SEO of my website to improve its visibility. A less visible page will rank lower in search engines and if your site isn’t on the first page of results, 91% of people won’t even see it. A lower SEO rank equals fewer clicks resulting in less business, therefore, less income.

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WordPress statistics of my blog

WordPress Stats – With this data, I am able to view a range of user statistics including, how many views, how many unique visitors, the country of origin, the page referrer, and the popularity of each blog post. I used this information when selecting appropriate keywords for posts to appeal to my target audience.

Soundcloud data – Likes, follows, plays and comments are all forms of data that can be used to see the popularity of particular songs.

 

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An example of Facebook’s analytics displaying demographic information

 

Facebook Analytics – Facebook shows very detailed graphs showing various data about the page including view, likes, reach, engagements, video views and page followers. Further tables include specific information about the 5 most recent posts showing the levels of reach and engagement. From this data, I am able to see which posts were the most successful and use this information to tailor future posts.

In this blog, I have discussed the various sources of data that I use and how I use it to my benefit. The insight that I gain from this data is a valuable tool that will aid in the success of my website and social media accounts.

I endeavour to continue using this data to continually improve user engagement on social media. This will result in a more engaging user experience for my target audience and will in more clients for my studio, aiding to the success of my business enterprise.

Personal Experiences With Copyright

Creating something is a rewarding and sometimes challenging process. From my own experience, the music I create comes from very deep within me. I draw upon my past experiences, musical influences and combine that to tell story or evoke an emotion. For someone to use something that I uniquely created in a way that copies or plagiarizes my work (without permission) it would really piss me off. Since commencing my audio degree, I have gained a deeper appreciation for copyright laws and how they protect intellectual property and creators.

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APRA logo

The IRSC

I recently attended an information session about copyright that was presented by APRA AMCOS. The session was very informative and if I am to be an audio engineer and studio owner/manager, then I needed to apply for an International Standard Recording Code (IRSC). The processes were simple, just send an email to the Australian Recording Industry Association and they sent back information on how to apply for the IRSC as a third party. I followed the next step and now Hired Gun Recording Studio is able to allocate IRSC for rights holders. This code identifies songs to APRA AMCOS so that they are able to collect royalties for the rights holders on their behalf.

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hgrs.com.au trademarked logo

Copyright

My logo was created by Freesoul Design Studio, a graphic designer that I have worked with numerous times before. He delivered my logo designs and I sought to have them trademarked to prevent anyone else stealing the logo. Trademarking was done by registering it through the Australian Government IP site using the online application. Shortly after applying for my trademark, I received notification that my application was registered. Within a week, received two letters from two separate companies claiming to be part of a World Trademark organization and they said that they would register my trademark internationally for a large sum of money. I was so very obviously a scam and I just ignored the letters. It makes you wonder how many people simply pay it without even checking.