As a creative professional, having an active and engaging social media presence is extremely important. It is an outward facing image of you and your brand and is an avenue for fans or future clients to engage with the content you create. If someone wants to find out about a person, they usually turn to google and social media, so having a solid social media game can give you the edge. Luckily, as an audio engineer it matters less with how I look but more important with how I sound and the audio products I create.
Social Media Strategy
Generally, I don’t really have a social media strategy. The way I use it is more as a public journal and sharing things that are relevant to my industry. For instance, I recently started recording with my friends Stayplton Street again, so I posted about it. It is a way of engaging with them and getting their band name out there as mutual promotion that costs me only a few minutes to post. With my posts, I try to just be myself. It feels more natural to post like that and people can relate more to the content I create. When I am looking at other professional’s social media, it is nicer to read when it comes from the heart.
Don’t Waste Time
If I find that I spend any longer on social media than 30 minutes a day, I stay off for a bit. It really is subjective but I find that my posts aren’t bombarding people and the quality of interaction with my audience increases. Quality > Quantity. Not all social media platforms are created equal and trying to manage my time effectively reduces the amount of accounts that I use. I limit myself to facebook, soundcloud, instagram, linkedin and twitter and I don’t use twitter that much because it is a shitty platform. It is confusing for new users and it really doesn’t have that much long term appeal IMO.
What I Like About Social Media
Soundcloud is fantastic for sharing my portfolio of audio that I have worked on and it is easy to embed on my website. Facebook has a great way of telling a story and incorporating a range of different media assets. Lastly, Instagram is a quick way to tell a story with pictures, very simply and efficiently.
I anticipate that social media will be a part of my life for a long time to come and an important aspect of any creative professional’s online image.